Top 5 teaser email examples and tips to improve your marketing
Businesses often believe that teaser emails are only appropriate for new product launches. The common misconception is that teaser emails are only suitable for highly publicized events like product launches.
In fact, teaser emails are versatile and are useful for various marketing endeavors. A teaser email is an excellent way to excite people about your upcoming product, service, event, or announcement.
A teaser email piques the recipient's curiosity and encourages them to take action.
In this post, we’ll explore teaser emails and tips for successful teaser email campaigns. We’ll also analyze 10 teaser email examples and share ideas to inspire your campaigns in 2024.
Let’s get into it.
What is a teaser email?
A teaser email is a promotional email that uses suspense and curiosity to captivate its recipients. A teaser email provides subscribers with snippets or clues leading to a big reveal.
Some common types of teaser emails include:
- Product launches: These teaser emails offer a glimpse of a new product's key features. They also unveil a countdown to the official launch date.
- Upcoming events: These teaser emails offer exclusive glimpses of an upcoming brand event.
- Limited-time offers and discounts: These teasers reveal upcoming sales, discounts, or special promotions.
- Exclusive content previews: These teaser emails provide a glimpse of exclusive content. This can include articles, videos, or downloadable resources. Pop-ups that display a teaser signup form might entice the receiver to subscribe to your exclusive content.
- Newsletter highlights: These teaser emails highlight captivating excerpts from the upcoming newsletter.
Tips for successful teaser email campaigns
A successful teaser email campaign requires a delicate balance of creativity and strategy.
The following tips will help you craft the perfect marketing campaign teaser email.
Set a clear objective
Before crafting your teaser email, set a clear objective for your campaign.
Do you want to build anticipation for a product launch or introduce new features? Do you want to promote an upcoming event or drive sales for a product using limited-time offers? A well-defined goal will guide your content creation and help tailor your messaging.
Creating an outline of actions you want recipients to take after reading the teaser is also important. Do you want them to click a link, signup for updates, or make a purchase? With defined objectives, you can tailor your email CTAs to achieve your set objectives.
Craft a captivating subject line
The subject line is the first point of contact with your audience. It determines whether they’ll open your email or if it’ll go straight to their trash.
When writing a subject line, keep the following best practices in mind:
- Aim for subject lines that are compelling yet straightforward. You can use an AI subject line generator to create free, high-converting subject lines.
- Pose an interesting question or offer an appealing benefit to capture attention.
- Use numbers. Teasers that incorporate numbers tend to get high open rates.
- Keep it concise and aligned with the message you're trying to convey.
Make your audience excited
Your teaser email should evoke excitement and anticipation among your audience. To do this, provide a glimpse into what's coming without revealing all the details. This will leave your audience eager to learn more.
Share intriguing details, emphasizing key benefits and features. This makes the recipients interested in your offerings.
Use storytelling techniques to create an emotional connection around an upcoming reveal. Another strategy to develop close connections is through email personalization.
Additionally, consider incorporating countdowns and limited-time offers to heighten the sense of urgency.
15 teaser email examples
Creating teaser emails is not just about sparking curiosity. It's about creating a magnetic allure that compels your recipients to interact and take desired actions.
Here, we've compiled a list of 10 exemplary teaser campaign examples. These exemplary teaser campaign examples combine curiosity and value proposition. They show how to use a teaser email to create intrigue, generate buzz, and drive action.
1. Daybreak Seaweed
Subject line: Something new is coming 👀
Why it is a good teaser email example: The email uses a captivating subject line and attractive visuals to grab the recipient's attention.
It keeps the details of the reveal under wraps to create suspense. The email also announces the official date for the unveiling of the product. This helps in building anticipation for the launch.
The email uses a CTA and an incentive to encourage recipients to click through.
Image via Really Good Emails
2. Havenly
Subject line: Something new is coming to Havenly…
Why it is a good teaser email example: This teaser email example uses suspense to capture attention. The subject line is short, simple, and has a mysterious tone.
An ellipsis is included in the subject line to leave a compelling gap for recipients to fill.
The email content hints at an upcoming launch without giving too much information. This makes the recipients anticipate the launch and prompts them to explore further.
Image via Really Good Emails
The teaser email example follows best practices. It creates anticipation or buzz around upcoming launches or events.
3.Halfdays
Subject line: Something NEW is coming soon 🥾
Why it is a good teaser email example: This email from Halfdays is an excellent example of a teaser email. The email makes the recipient curious as they anticipate what’s coming soon.
The subject line captures attention with the hiking boot emojis and the promise of something new. The email copy is concise yet informative. It conveys the necessary information about the launch of a new kind of product.
This email also uses an image as a visual element to complement the teaser message. There is a clear and straightforward CTA that guides recipients in signing up for SMS. This can open up a direct and immediate channel for engagement.
4. Elgato
Subject line: Mark your calendars 🔔
Why it is a good teaser email example: This email teaser is shrouded in mystery. The subject line requests that you mark your calendars, but it doesn't reveal the event.
The email has a simplistic design and a visible CTA that grabs the reader's attention.
Rather than revealing the new product, the email creates suspense. It makes the customer imagine and anticipate what it might be. The call-to-action, "Take a peek," further entices the recipient to open the email and engage with the content.
The teaser email example follows best practices. It creates anticipation or buzz around upcoming launches or events.
Image via Really Good Emails
5. Tom Raffield
Subject line: Can you guess where we’re going?
Why it is a good teaser email example: This Tom Raffield teaser email example functions as a soft announcement.
It uses a combination of elements to create a sense of intrigue for the recipient. The key features of this email that make it a good teaser email example include:
- The subject line "Can you guess where we're going?" is an open-ended question that creates a sense of curiosity. This subject line is ideal because humans are naturally curious. The subject line can make the recipient curious enough to open the email and learn more.
- The email's CTA encourages the recipient to interact with the email.
This simple teaser email engages the audience and ensures they stay tuned for the big reveal.
Wrap up
In this post, we’ve explored the top teaser email examples. One thing is certain: teaser emails are an essential marketing tool.
Incorporating creative and optimized teaser emails into your marketing strategy increases traffic. Teaser emails also boost email open rates and increase customer acquisition.
We’ve given you some proven tips and excellent examples of teaser emails to inspire your campaigns. However, the tips and examples listed above are just a starting point.
You know your audience and product best, so tap into that knowledge to achieve your marketing goals through teaser emails.
