← Back to portfolio

Improving your Dental Marketing To Reach More Patients

DENTAL SEO: IMPROVING YOUR DENTAL MARKETING TO REACH MORE PATIENTS

Many dental practices wonder why they need a dental SEO agency when they advertise their products and services. Sadly, without dental search engine optimization (SEO) and relevant keyword application, your practice will stifle its dental SEO marketing efforts.

We will tell you how to use SEO to attract more patients to your medical practice.

In today’s world, when patients need a dentist, they go online to search for local dentists. Most search queries are direct, for example, “dentists located in Calgary” and “Calgary dentist”. The things people take into account are distance, reviews, schedule, a contact number they can call and directions on Google Maps.

Dental SEO includes having a Google My Business listing and using the right dental keywords and relevant links on your website. These are the essential steps to getting potential customers to find your business.


Essential Dental SEO Strategies To Increase Visibility

  1. Search Engine/Google Ads Optimization: The process of creating a Google ad may be easy but optimizing it to achieve the desired goal involves a lot of A/B testing and experimenting to get the best tactics for your dental practice. You also have to make your website user-friendly.

Our Dental SEO company creates a negative keyword list (search terms and phrases) you want to exclude your ads from showing. We also analyze the performance of each of your responsive searches and carry out audience optimization, budget optimization and bid optimization).

Finally, to optimize your google ads for effective SEO, dental practices should also activate a Google remarketing campaign. This is helpful in generating conversions as it helps reduce your overall (cost per action (CPA) and customer acquisition costs (CAC).


2. Google My Business Optimization: Google business optimization is a foreign concept for dental practices. Your dental google business profile highlights your practice's best features and enables potential customers to quickly find, learn about, and engage with you from the search engine results page (SERP). Optimizing it is different from optimizing ad groups or websites.

    3. Local Citation Building: This mentions basic information about your dental practice – your business’s name, address, and contact. Other websites, directories, pages, content creators and web crawlers use it to trace their path back to your business.

      4. SEO Inbound marketing: This is an optimized digital marketing strategy that focuses on relevant content that appeals to your target audience, who are patients who have already purchased from your site, followed you on social media or looked for similar products/services to what your clinic provides.

        5. Keyword Monitoring: You cannot talk of search engine optimization for dental practices without mentioning keywords. Monitoring dental keywords enable clinics to get important metrics and better understand their site performances. It is essential for any internet marketing effort; without it, your website cannot get a quality score.


          6. Link-Building: In SEO, the links on your website that redirect people to content from other websites are called backlinks. Backlinks help establish credibility and help websites rank higher in the SERPs. We use backlinks for off-site and on-site search optimization.

            7. Schema Markup: Schema markup powers rich snippets and allows search engines to crawl your website to provide better results for users. Schema markup tries to understand your content and then optimize it according to users' queries. This often results in a higher clickthrough rate than ‘regular’ search results.


              8. Unique Content Writing: Write unique content on your website and social pages that appeal to your audience, positions your practice as an expert in your field, and help your SEO.


                9. Search Engine Marketing (SEM): This is any marketing strategy based on search engines. SEM and SEO both have a similar end goal, and they work hand in glove in promoting business offerings. 2.3 million searches are performed on Google every second, this gives you an idea of the importance of SEM.

                Conclusion


                SEO for dentists is optimizing your digital properties — such as your website and social pages — so they are ranked at the top of the results page when people search for dental emergencies, dental services or dentists. The higher the rank, the more digital visibility you have with prospective patients.